2025 Shocking Trends: Global Demand for Round Cut Cassia Is Exploding

Table of Contents

1. Introduction: 2025’s Breakout Spice – Round Cut Cassia
2. Trend #1: Surging Demand in Clean Label and Wellness Markets
3. Trend #2: Beverage Industry Drives Cinnamon Chip Consumption
4. Trend #3: EU and US Importers Shift to Uniform, Visual Spice Formats
5. Trend #4: Round Cut Cassia Gaining Ground in Pharma & Supplements
6. Trend #5: Organic and Certified Formats in High Demand
7. Trend #6: Supply Chain Resilience Boosts Vietnam’s Cinnamon Sector
8. Market Projections for 2025–2027
9. What It Means for Buyers and Distributors
10. Contact Tinimex – Exporter of Round Cut Cassia

1. Introduction: 2025’s Breakout Spice – Round Cut Cassia

Round cut cassia is emerging as a global market leader in the cinnamon segment. With its high volatile oil content, attractive shape, and suitability for premium packaging, it checks all the boxes for food, beverage, and nutraceutical brands.

Data from trade shows and global buyer surveys in Q1 2025 show a 36% increase in demand compared to 2023.

2. Trend #1: Surging Demand in Clean Label and Wellness Markets

Round cut cassia is clean, visual, and 100% natural—qualities now prioritized by:

• Organic tea brands
• Vegan and plant-based food lines
• Functional health beverages

Consumers are moving away from powders and embracing visible, traceable spice chips.

3. Trend #2: Beverage Industry Drives Cinnamon Chip Consumption

Functional drinks and cold-steeped teas now dominate the beverage aisle. Round cut cassia is ideal for:

• Slow infusion
• Gradual flavor release
• Transparent bottle presentation

Global RTD tea brands have begun sourcing cut formats over powder.

cinnamon-infused beverage bottle: RTD drink featuring floating round cut cassia

4. Trend #3: EU and US Importers Shift to Uniform, Visual Spice Formats

Buyers are increasingly rejecting:

• Irregular scrap formats
• Powder with unknown origin
• Low-grade stick bark

They now prefer:

• Size-graded round cuts
• Transparent export labeling
• PE-lined cartons with COA and batch IDs

Tinimex exports to over 20 countries with all specs met.

5. Trend #4: Round Cut Cassia Gaining Ground in Pharma & Supplements

More health brands are turning to whole, identifiable herbs:

• Cinnamon capsules and decoctions use cassia chips
• Herbal infusions prefer full-surface exposure

Round cuts are easier to trace, dose, and validate in GMP facilities.

cassia-based supplement mockup: Herbal capsule product featuring whole cut cinnamon

6. Trend #5: Organic and Certified Formats in High Demand

Retailers now require:

• Organic certification
• HACCP or ISO 22000 compliance
• Export documents: COA, phytosanitary, fumigation

Tinimex offers all of the above with each order.

7. Trend #6: Supply Chain Resilience Boosts Vietnam’s Cinnamon Sector

Vietnam has emerged as a reliable supplier due to:

• Political stability and trade agreements
• Post-COVID logistics recovery
• Scaling cassia farming in Yen Bai, Quang Nam

This gives importers consistency in pricing, quantity, and delivery time.

round cut cassia packed for shipment: Labeled cartons ready for export from Hanoi

8. Market Projections for 2025–2027

Global demand for round cut cassia is expected to grow by:

• 15–20% YoY in food applications
• 30% YoY in wellness and beverage industries
• Top markets: US, Germany, Japan, South Korea, UAE

Tinimex projects 40% of its cassia exports to be in round cut format by 2026.

9. What It Means for Buyers and Distributors

This trend favors buyers who act early. Strategic importers can:

• Lock in price and contract volumes
• Launch premium SKUs with round cut visual appeal
• Differentiate with full certification and traceability

Don’t wait for supply shortages—plan ahead now.

10. Contact Tinimex – Exporter of Round Cut Cassia

TINIMEX CO., LTD
🏢 4th Floor, No. 40 Ngo Gia Tu Street, Duc Giang Ward, Long Bien District, Ha Noi, Vietnam
📧 info@tinimex.com
🌐 https://tinimex.com
📞 +84 36 680 8683 (WhatsApp / Zalo)

Why Tinimex:

• Round cut cassia sizes: 2–4 cm, 3–6 cm
• Full set of export documentation
• Certified organic and HACCP supplier

Internal Links:

• Choosing the Right Cassia Format
• Round Cut Cassia Benefits in Food & Pharma

External Link:

• Mintel Global New Products Database – Herbal Trends 2025