7 Reasons Why Broken Cassia Is Beating Stick Format in Bulk Imports
7 Reasons Why Broken Cassia Is Beating Stick Format in Bulk Imports
Table of Contents
- Introduction: The Rise of Broken Cassia
- Reason 1: Better Bulk Handling
- Reason 2: Higher Oil Yield per Kilogram
- Reason 3: Lower Cost with Greater Efficiency
- Reason 4: Versatility in Industrial Use
- Reason 5: Reduced Packaging & Freight Cost
- Reason 6: Consistent Grading & Quality
- Reason 7: Higher Market Demand & Trend Forecast
- Why Importers Are Making the Switch
- Conclusion & Contact Tinimex
Introduction: The Rise of Broken Cassia
In recent years, broken cassia has gained strong momentum in global spice markets, particularly among importers focused on cost, efficiency, and high yield. While stick-format cinnamon has its traditional charm, it’s broken cassia that’s now winning the attention of bulk buyers, essential oil manufacturers, and large-scale processors.
Let’s explore 7 strong reasons why broken cassia is rapidly becoming the preferred format for bulk imports.
1. Better Bulk Handling
Unlike stick cinnamon, broken cassia comes pre-cut in convenient sizes — typically 1–3 cm, 3–6 cm, or mixed grades. This means:
- Faster unloading and repacking
- Easier integration into grinding and extraction lines
- Less breakage or waste in handling
Alt text image: Broken cassia bulk packed in woven bags
2. Higher Oil Yield per Kilogram
One of the biggest advantages of broken cassia is its higher surface exposure, making it ideal for steam distillation and essential oil extraction.
According to research, cut cinnamon formats can increase oil yield by 10–15% compared to whole sticks. That makes broken cassia the better raw material for cinnamon essential oil producers.
3. Lower Cost with Greater Efficiency
Stick cinnamon goes through additional grading, polishing, and visual sorting — all of which drive up cost.
Broken cassia skips these steps, focusing instead on aroma, oil content, and cut size. This allows exporters to offer it at significantly more affordable pricing, making it ideal for industrial use or large-scale spice blends.
Internal Link: Compare Stick vs Broken Cinnamon
4. Versatility in Industrial Use
From spice blends to food processing, broken cassia is used in:
- Curry powders
- Bakery mixes
- Beverage flavoring
- Essential oil distillation
- Pharmaceutical extracts
Its fragmented format makes it ready for mixing, boiling, or distilling — unlike sticks, which often need additional processing.
External Link: FAO Cinnamon Market Overview
5. Reduced Packaging & Freight Cost
Because broken cassia compacts more efficiently than sticks, it requires:
- Less storage space
- Smaller container volumes
- Lower shipping cost per metric ton
In high-volume international trade, this becomes a significant cost advantage over time.
Alt text image: Export sacks of broken cassia stacked in container
6. Consistent Grading & Quality
At Tinimex, we offer broken cassia with stable oil content (2.5%–4%), controlled moisture (<13%), and uniform particle sizes. That means:
- Predictable performance in extraction
- Reliable flavor in blends
- Easy compliance with buyer specs
Broken cassia is often easier to standardize than sticks, which can vary visually and structurally.
7. Higher Market Demand & Trend Forecast
According to trade data, the demand for broken cassia has been growing annually, especially in:
- India (for oil)
- Middle East (for spice blends)
- USA & Europe (for beverage infusions and bakery)
Trend alert: As more importers shift to value-driven sourcing, broken cassia continues to dominate bulk orders over traditional sticks.
Why Importers Are Making the Switch
The combination of cost-efficiency, high yield, lower freight, and industrial usability makes broken cassia the superior choice for bulk buyers.
And with Vietnamese suppliers like Tinimex offering custom cuts, fast delivery, and strong documentation (COA, HACCP, Organic options), the transition has never been easier.
Conclusion & Contact Tinimex
If you’re importing cinnamon for oil extraction, flavor production, or spice blending, it’s time to consider broken cassia over sticks.
Why Tinimex?
Tinimex is a trusted exporter of Vietnamese broken cassia, supplying wholesalers and spice importers across the globe. Our advantages:
- Custom cut sizes: 1–3 cm, 3–6 cm, mix grades
- Consistent aroma and oil content
- Certified: COA, HACCP, Organic on request
- Fast delivery: 7–15 days
- Competitive FOB and CIF pricing
🌐 Website: www.tinimex.com
📧 Email: info@tinimex.com
📞 Hotline / WhatsApp / Zalo: +84 36 680 8683
📍 Office: 4th Floor, No. 40 Ngo Gia Tu, Long Bien, Hanoi, Vietnam