2025 Trend Alert: Why Broken Cassia Is the Smart Choice for Spice Importers

Table of Contents

1. Introduction: The New Era of Spice Imports
2. Global Trend Shift in 2025
3. Rising Demand for Process-Ready Ingredients
4. Export Market Analysis: Who’s Buying Broken Cassia
5. Cost Efficiency in Post-Pandemic Trade
6. Consistency and Quality: A Manufacturer’s Dream
7. Versatility Across Industries
8. Logistics and Handling Benefits
9. Certifications & Traceability: More Important Than Ever
10. Conclusion: Why Smart Importers Are Switching Now
11. Why Tinimex? Trusted Supplier for 2025 and Beyond

1. Introduction: The New Era of Spice Imports

2025 marks a major shift in the global spice trade. As manufacturers and distributors prioritize operational efficiency and quality control, the spotlight turns toward broken cassia. No longer viewed as a by-product, broken cassia is now valued as a premium, process-ready input for large-scale spice production.

2. Global Trend Shift in 2025

Global trends indicate a strong movement toward broken formats of spice materials—driven by labor shortages, inflation in shipping costs, and growing automation in food production. According to data from the International Trade Centre, Vietnam’s export volume of broken cassia rose over 22% year-on-year in Q1 2025 alone.

This suggests a notable preference among importers to switch from full sticks to more processable, economical formats.

3. Rising Demand for Process-Ready Ingredients

Spice producers and food factories are racing to minimize pre-processing. Broken cassia, already cut to 1–3 cm or 3–6 cm, reduces steps like washing, breaking, and size grading.

In a survey of spice importers from the U.S., Germany, and South Korea, over 60% listed “ready-to-process” as a top purchasing criterion. This is a clear sign of a global trend toward efficiency.

4. Export Market Analysis: Who’s Buying Broken Cassia

Tinimex’s export data shows that broken cassia is in high demand across multiple markets:

• United States – for grinding into cinnamon powder and oil extraction
• Germany – for pharmaceutical and herbal tea production
• India – for masala blends and incense sticks
• South Korea & Japan – for foodservice flavoring in ramen and soups

This cross-industry adoption confirms that broken cassia has moved beyond niche markets.

5. Cost Efficiency in Post-Pandemic Trade

With freight rates and labor still under pressure post-pandemic, buyers are seeking every opportunity to reduce costs. Broken cassia’s compact, stackable nature helps optimize container space—often allowing up to 12% more volume per shipment compared to whole sticks.

When coupled with its lower purchase price, the total landed cost can be cut by 18–25%.

6. Consistency and Quality: A Manufacturer’s Dream

Unlike sticks which can vary in thickness and length, broken cassia offers uniformity. Suppliers like Tinimex provide consistent grading and oil content across batches, reducing variability in the final product.

This is especially important for spice brands that require precise flavor profiles and regulatory compliance.

7. Versatility Across Industries

From food and beverage to cosmetics and essential oils, broken cassia’s compact size and rich aroma make it a versatile ingredient. Blenders love it for speed. Extractors love it for potency. Retailers love it for price.

8. Logistics and Handling Benefits

Because broken cassia is smaller and denser, it simplifies weighing, inspection, and storage. It’s also less prone to breakage during transport compared to fragile stick formats. Many importers report fewer claims related to product damage and quality issues.

9. Certifications & Traceability: More Important Than Ever

Buyers today demand transparency. With certifications like HACCP, COA, and Organic on request, Tinimex meets the strict requirements of international buyers. Full traceability from farm to container enhances trust and compliance.

10. Conclusion: Why Smart Importers Are Switching Now

In 2025, broken cassia is not a fallback option—it’s a strategic choice. It saves money, boosts processing efficiency, aligns with global trends, and meets evolving quality standards. For importers looking to thrive in today’s competitive landscape, the shift to broken cassia is not just wise—it’s inevitable.

11. Why Tinimex? Trusted Supplier for 2025 and Beyond

Tinimex is a reliable Vietnamese exporter of broken cassia, serving wholesalers and importers in over 20 countries. Our key advantages:

• Custom cut sizes: 1–3 cm, 3–6 cm, mix grades
• Certified: COA, HACCP, Organic upon request
• Consistent aroma and essential oil content
• Quick delivery: 7–15 days
• Competitive pricing (FOB/CIF)

📧 Email: info@tinimex.com
🌐 Website: www.tinimex.com
📞 Hotline / WhatsApp / Zalo: +84 36 680 8683
📍 Office: 4th Floor, No. 40 Ngo Gia Tu, Long Bien, Hanoi, Vietnam

Internal Links:

• See all cinnamon formats
• Guide to bulk spice importing

External Link:

• International Trade Centre – Vietnam Cinnamon Exports