5 Powerful Reasons to Switch from Stick to Round Cut Cassia Today

Table of Contents

1. Introduction: Cassia’s Evolution in the Modern Supply Chain
2. Reason #1: Round Cut Offers Better Processing Efficiency
3. Reason #2: More Consistent Flavor and Oil Content
4. Reason #3: Less Waste, More Usable Product
5. Reason #4: Easier Packaging and Handling
6. Reason #5: Preferred by High-Growth F&B Brands
7. Bonus Insight: Environmental and Sustainability Gains
8. Regional Adoption Trends: Where Round Cut Is Taking Over
9. Final Thoughts: The Right Format for the Future
10. Contact Tinimex – Your Round Cut Cassia Export Specialist

1. Introduction: Cassia’s Evolution in the Modern Supply Chain

In the past, cinnamon sticks were the default format for spice importers. But with the rise of automation, stricter quality controls, and more demanding end-users, the market is shifting. Round cut cassia—a consistent, machine-sliced format—is emerging as the superior alternative.

Whether you’re sourcing for tea blending, spice milling, or ingredient formulation, this format offers operational and economic advantages over traditional stick forms. Major importers in Europe, North America, and Asia are now switching to round cut cassia for the long-term gains it delivers.

2. Reason #1: Round Cut Offers Better Processing Efficiency

Stick cassia is irregular in length and thickness, requiring additional steps for trimming, cleaning, or breaking before use. Round cut cassia is:

• Uniform in diameter and thickness
• Ready for immediate grinding or steeping
• Ideal for automated machinery and batching systems

Many buyers report that by switching to round cuts, their processing time decreased by up to 30%. Spice grinding facilities in Germany and the U.S. have noted fewer clogs, better batch timing, and a reduction in processing waste.

Even mid-size factories benefit, as less manual intervention means higher throughput.

3. Reason #2: More Consistent Flavor and Oil Content

Round cuts are often selected from higher-quality bark sections and retain more essential oils per gram. That means:

• Stronger, more predictable cinnamon aroma
• Better yield in tea infusions and extracts
• Easier to standardize recipes across markets

With global consumers becoming more sensitive to flavor variation, having reliable cinnamaldehyde levels (the primary aroma compound in cassia) can make or break a product line.

In quality tests performed on Vietnamese cassia, round cuts consistently retained 10–15% more essential oils compared to random sticks over a six-month storage period.

4. Reason #3: Less Waste, More Usable Product

Traditional sticks often include unusable ends or bark that’s too thick/thin to process effectively. Round cuts are:

• Pre-selected for optimal thickness
• Dried evenly for consistent weight
• Fully usable in blending and extraction

This matters especially when you calculate usable yield per metric ton. One importer in Canada reported that switching from stick to round cuts improved usable product ratio from 87% to 96%.

It also translates to real savings in labor costs and fewer rejected units during quality control.

5. Reason #4: Easier Packaging and Handling

From export pallets to foodservice repackaging, round cut cassia stacks better and fits snugly into various packaging formats:

• Less breakage during shipment
• Easier weight estimation
• More options for retail packaging (e.g., glass jars, resealable bags)

This makes it easier for private label brands and wholesalers to pack in-house or white-label under different SKUs.

The visual appeal of round cuts also makes them a strong candidate for transparent packaging – boosting shelf visibility and consumer trust.

6. Reason #5: Preferred by High-Growth F&B Brands

Modern F&B brands need consistency, traceability, and performance. Round cut cassia helps them achieve:

• Cleaner labeling and ingredient tracking
• Reliable infusion strength in health drinks
• Faster R&D and product launch cycles

Tea companies, spice startups, and wellness brands increasingly request round cuts over stick forms. In fact, a survey by Tinimex among EU clients in 2024 found that 68% of buyers preferred round cuts for new product development.

The same study found round cuts to be particularly effective in functional beverage formulations, where visual impact, aroma, and stability are essential.

7. Bonus Insight: Environmental and Sustainability Gains

Stick cassia often involves more cutting waste and post-harvest losses. Round cut cassia, by contrast, allows more of the tree bark to be used efficiently:

• Lower cutting waste
• Better drying and storage performance
• Fewer losses during transit and handling

Sustainable sourcing is also easier to document with batch-controlled round cuts. Brands with sustainability KPIs can use these metrics to support eco-friendly product claims.

8. Regional Adoption Trends: Where Round Cut Is Taking Over

Here’s where round cut cassia is gaining popularity:

• Germany, Netherlands, UK – tea and wellness brands switching for cleaner visuals and efficient infusions
• USA, Canada – spice mills and extract manufacturers optimizing cost per usable kg
• South Korea, Japan – F&B industry demanding more standardization in herb formats
• UAE, Saudi Arabia – demand for premium packaged cassia in health stores

Tinimex currently exports round cut cassia to over 20 countries, with volumes increasing year over year by 22%.

9. Final Thoughts: The Right Format for the Future

Switching from stick cassia to round cut isn’t just a technical decision—it’s a strategic one. It helps importers reduce waste, improve product consistency, and meet modern production demands.

Whether you’re a tea formulator, a bulk spice importer, or a health food supplier, Round Cut Cassia offers a smarter, more efficient path to delivering flavor and value.

The cinnamon industry is evolving—and round cut cassia is leading the transformation.

10. Contact Tinimex – Your Round Cut Cassia Export Specialist

TINIMEX CO., LTD
🏢 4th Floor, No. 40 Ngo Gia Tu Street, Duc Giang Ward, Long Bien District, Ha Noi, Vietnam
📧 info@tinimex.com
🌐 https://tinimex.com
📞 +84 36 680 8683 (WhatsApp / Zalo)

We offer:

• Custom cut sizing
• Certified quality (HACCP, COA, Organic on request)
• Fast lead time: 7–15 working days
• Export-ready packaging and documentation

Internal Links:

• Benefits of Round Cut Cassia
• Vietnam’s Cinnamon Grades Explained

External Link:

• Vietnam Cinnamon Export Data – ITC