Top 7 Reasons Why Cassia Rounds Are Dominating the Global Cinnamon Trade in 2025
Top 7 Reasons Why Cassia Rounds Are Dominating the Global Cinnamon Trade in 2025
Table of Contents
- Introduction: The Shift Toward Cassia Rounds
- Reason 1: Strong Global Demand from Tea and Wellness Sectors
- Reason 2: High Cinnamaldehyde Content = Better Aroma
- Reason 3: Round Format Fits Modern Packaging Trends
- Reason 4: Versatile Use Across Food, Beverage, and Pharma
- Reason 5: Vietnam’s Processing and Export Capabilities
- Reason 6: Favorable Price vs. Premium Appeal
- Reason 7: Export Compliance and OEM Flexibility
- Final Thoughts: Why Importers Choose Cassia Rounds
1. Introduction: The Shift Toward Cassia Rounds
In 2025, cassia rounds — the uniform, circular cuts of cinnamon bark — are becoming the preferred choice in the global spice trade. Unlike tube cuts or broken sticks, cassia rounds combine visual appeal, strong aroma, consistent sizing, and flexible use across industries.
From tea producers in Europe to spice blenders in the Middle East and pharmaceutical companies in Asia, demand for cassia rounds continues to rise. Here’s why.
2. Reason 1: Strong Global Demand from Tea and Wellness Sectors
Functional and herbal teas are booming worldwide. Brands are looking for ingredients that:
- Infuse quickly and evenly
- Look attractive in transparent sachets
- Offer wellness benefits (anti-inflammatory, antimicrobial)
Cassia rounds check all boxes — especially for:
- Chai blends
- Detox and digestive teas
- Aromatherapy infusions
Vietnamese cassia is preferred due to its bold scent and fast infusion.
3. Reason 2: High Cinnamaldehyde Content = Better Aroma
Buyers choose cassia rounds from Vietnam for their high cinnamaldehyde content — the essential oil responsible for cinnamon’s scent and potency.
- Up to 5% essential oil content
- Tested with GC methods for standardization
- Stronger aroma than most Chinese or Indonesian cassia
This aromatic strength is essential for:
- Fragrance and flavor reliability in blends
- Extract yield for oil distillers
4. Reason 3: Round Format Fits Modern Packaging Trends
Modern spice and tea brands want clean, premium-looking packaging. Cassia rounds:
- Stack neatly in glass jars and PET pouches
- Fit retail-friendly weights (50g, 100g, 250g)
- Create an artisanal aesthetic for eCommerce brands
This makes cassia rounds ideal for:
- Gift sets
- Organic stores
- Zero-waste packaging models
5. Reason 4: Versatile Use Across Food, Beverage, and Pharma
Cassia rounds are used globally in:
- Food: Baking mixes, curries, sauces
- Beverages: Herbal teas, mulled wine, tonics
- Pharmaceuticals: Capsules, oil extracts, traditional remedies
Their structure allows:
- Controlled dosage in formulations
- Even oil extraction in distillation
- Slow release of flavor in cooking
6. Reason 5: Vietnam’s Processing and Export Capabilities
Vietnam’s cassia supply chain is highly organized:
- Provinces like Yen Bai and Quang Nam offer consistent bark quality
- Factories like TINIMEX process bark with ISO 22000 and HACCP standards
- Annual export volume continues to rise
TINIMEX offers:
- OEM/private label options
- Retail-ready packaging
- Documentation for FDA, EU, Japan
This gives importers peace of mind and full-service support.
7. Reason 6: Favorable Price vs. Premium Appeal
Cassia rounds offer excellent cost-efficiency:
- Lower bulk price than Ceylon cinnamon
- Stronger flavor, so less is needed per unit
- High-end packaging appeal without high input cost
Importers benefit from:
- Better margins
- Attractive SRP in retail
- Fewer quality complaints due to controlled production
8. Reason 7: Export Compliance and OEM Flexibility
Global markets demand strict compliance. TINIMEX ensures every order includes:
- COA, MSDS, Certificate of Origin
- Phytosanitary certificate
- FDA & ISO certifications
Plus, they offer:
- Custom labeling (multi-language)
- Barcoded packaging for B2C markets
- Moisture barrier & anti-mold wrapping
These services make cassia rounds export-ready for 25+ countries.
9. Final Thoughts: Why Importers Choose Cassia Rounds
In 2025, cassia rounds from Vietnam are redefining the global cinnamon market:
✅ Stronger aroma & better infusion
✅ Versatile applications in multiple industries
✅ Visual packaging advantage for modern brands
✅ Easier export logistics & documentation
✅ Trusted supplier network like TINIMEX
Whether you’re a tea startup or a seasoned spice importer, cassia rounds offer long-term market potential and premium product value.
Contact TINIMEX Today
TINIMEX Co., Ltd
📍 4th Floor, 40 Ngo Gia Tu, Long Bien District, Hanoi, Vietnam
🏭 Factories: Mau A (Yen Bai), Giong Trom (Ben Tre)
📧 Email: info@tinimex.com
🌐 Website: https://tinimex.com
📞 WhatsApp/Zalo: +84 36 680 8683
Internal Links
- 7 Critical Insights Every Importer Needs Before Buying Round Cut Cassia
- 5 Export Standards Every Buyer Must Check